At Coinbase, my role in shaping our culture and enhancing the employee experience sparked a personal venture: Blockshop.co. This platform is where my love for graphic design meets my fascination with the dynamic world of cryptocurrency.

The rapid and constant evolution of crypto energized me, inspiring the creation of a brand that embodies this fresh and exciting realm. Launching Blockshop.co was an adventurous leap, diving into the world of crypto-themed design and opening up uncharted creative paths. This journey has been inspiring and energizing, backed by my own passion and my colleagues' shared enthusiasm.

The Blockshop.co project concluded in late 2023. However, its essence will be revived in a carefully selected collection of favorite designs, set to debut this summer with the launch of my full store. Stay tuned for the exciting reveal!